If your non-profit organization manages a Google Ad Grant account ($10,000/month in free Search ads), maintaining strict policy compliance is mandatory.

A single missed policy violation can cause Google to suspend your $10,000/mo grant budget. Here is the step-by-step account audit checklist I use as a Certified Google Partner to keep non-profit grant accounts safe and performing at maximum efficiency.

1. The 5% CTR Minimum Rule

Google mandates that every Ad Grant account must maintain a minimum 5% Click-Through Rate (CTR) at the account level each month.

• How to Audit: Check your account-level CTR for the last 30 days.
• The Fix: Pause low-performing keywords with high impressions but low clicks (e.g., broad general search terms).

2. Eliminate Disallowed Keywords

Google Ad Grant policy strictly forbids:

• Single-word keywords (e.g., searching just “charity” or “donate”).

• Overly generic keywords (e.g., “free books”, “help”).

• Keywords with a Quality Score of 1 or 2.

• The Fix: Pause these keywords immediately or replace them with specific 2–3 word long-tail phrases.

3. Mandatory Conversion Tracking

Google requires all Ad Grants to have valid conversion tracking configured. You must receive at least 1 conversion per month, and your bidding strategy must focus on conversions rather than maximum clicks.

• The Fix: Ensure GA4 (Google Analytics 4) events are linked to Google Ads to track volunteer form submissions, newsletter signups, or donation button clicks.

Get a Professional Google Ad Grant Audit

Don’t let account errors put your $10,000/month grant at risk.

As a Certified Google Partner, I offer quick, text-based account audits delivered directly to your inbox with zero call stress.

📩 Email me today at AcquireLift@gmail.com to request an audit for your non-profit.